Customer Stories
Building Customer-Centric Communications for a P&C Insurer
Case Study
The Problem
A large US-based property and casualty insurance provider needed to engage customers while reducing operating expenses associated with correspondence. This involved optimizing communications management and delivering personalized, compliant, consistent customer-centric correspondence. After seeing a GhostDraft demo, the insurer implemented the advanced CCM solution to create better experiences and greater efficiencies.
The GhostDraft Solution
GhostDraft empowers insurers to deliver timely, relevant, interactive, compliance and highly customized communications. With GhostDraft, business users gain control over document design and delivery, generating production efficiencies that increase speed to market and revenue.
Additionally, GhostDraft leverages intuitive rule-based logic, giving business users the ability to create personalized communications based on each individual’s language, format and delivery channel preference. Users can also easily modify a template or forms characteristics to fit the desired communication channel.
The Results
The insurer took advantage of GhostDraft’s capabilities to create better customer-centric communications and took the next step to engage customers on a new level. By driving deeper connections, customers are willing to spend more, try new products and become brand advocates. Additionally, the insurer recognized efficiencies in correspondence creation and delivery with optimized communications workflows and omnichannel delivery, saving time and resources.
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