GhostDraft

The Customer Experience.

RichardM — Mon, 06 Jun 2011 23:01:43 +0000

Consumers say transparent and personalized communication is a top factor when selecting a product or service provider. They also demand communications through email, text message or the web. With so many variations, how can you keep it simple and still personalize your customer’s experience?

Compliance.

RichardM — Fri, 03 Jun 2011 17:11:08 +0000

Maintaining compliance in your customer communications as regulations change is a constant challenge. You need to adapt quickly to deliver the responsiveness your customers have come to expect. If your content and templates are spread across multiple systems or standalone documents, how fast can you change?

Cost Control.

RichardM — Fri, 03 Jun 2011 00:03:26 +0000

Clear, personalized communications can help you attract and retain customers. A good system for managing customer correspondence is critical, yet many of the choices available are expensive, and require ongoing IT support. With a constrained budget and limited IT staff, how can you optimize the customer experience without breaking the bank?