7 Ways Customer Communications Management Can Help You Love Your Documents

June 03, 2016

Your documents are the last mile between you and your customer, and a visible reflection of your brand. When you’re ready to launch a new product, generate a quote, or issue a policy, is your document generation process preventing you from delivering the customer experience your market expects?
With your IT department or policy administration system vendor creating a new template each time you update a document, you’re losing valuable time and resources. Or maybe you haven’t even automated and you still generate documents using an unmanageable library of Microsoft Word templates.
Customer communication is crucial to the insurance business, but it doesn’t have to be frustrating, costly, and time-consuming.
Implementing a customer communications management (CCM) solution lets you take control of your documents and elevate your customer experience, but not all CCM solutions are created equal.

In order to truly love your documents, look for a CCM solution that will:
  1. Put the business user in charge. Enabling your business users to create, change and update customized communications will help you respond more quickly to new market opportunities with new lines, program, and products.  Your documents will no longer be your bottleneck.
  2. Relieve the burden on IT. Business user-driven documents will make better use of your limited IT resources, saving you time and money.
  3. Elevate the customer experience. With easily personalized communications, you can deliver clear, actionable, and relevant documents to your customers. By delivering more targeted messages, you can reduce inquiries to your call center and increasing customer loyalty and satisfaction.
  4. Ensure compliance. Standardized templates ensure that your documents remain compliant, offering a straightforward auditing process.
  5. Establish brand consistency. A central repository for all of your document templates, helps maintain enterprise-wide consistency in your messaging and branding, making it painless for customers to do business with you.
  6. Fill the gap in your core system. If your CCM system can be quickly implemented and requires few resources to integrate with your core systems, you’ll gain faster time-to-value and better IT and business user buy in.
  7. Unload menial tasks from agents, underwriters, and claims adjusters. Your CCM solution should help your key employees become more efficient, freeing up time to sell more business and close claims faster.
With CCM from GhostDraft you don't just have to tolerate your documents; you will love your documents.

Are you ready to love your documents? Contact us today to find out how you can gain control of your documents and begin producing clear, relevant, and actionable communications to your customers. 
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